BRIEF
Website & Branding for a Refined Craftsman. Our design approach centered around quiet confidence : modern and crafted. Inspired by a hunter green jaguar, modern woodwork, Restoration Hardware clientele, and fine wine culture. The client wanted deep hunter green and gold. So I pulled inspiration from luxury interiors that have a subtle brass inlay accents/seam, (think of floors or countertops). I hoped this also reflected a skilled, clean, timeless quality. Typography and layout remain modern yet grounded — evoking precision and warmth. The logo system was designed to feel architectural and chiseled, with a nod to European design sensibilities. We created many logo options, however the simple logo was most desired by the client.
GOAL
For this project, we developed a sleek, modern identity for a Naples-based high-end handyman and renovation expert whose work speaks to craftsmanship, honesty, and understated luxury. The brand needed to resonate with homeowners — who value design, detail, and discretion.
STYLE
Modern, crafted, hunter green, gold, navy.
TEAM
Website Platform : Framer
