BRIEF
Website & Branding for AiràVais : The Airavais woman is aged 28–65, style-conscious, and often navigating the shift from city living to suburban ease. She uses accessories as an affordable, expressive way to stay stylish while juggling motherhood, careers, or simply life. She shops with intention and loves a brand that makes her feel both elevated and seen. The visual identity for Airavais was designed to reflect the spirit of its audience: bold, self-aware women who appreciate beauty with a wink. The brand leans into expressive typography, punchy seasonal color palettes (like emerald green, mustard yellow, and blush pink), and nostalgic nods to '90s fashion culture — all wrapped in a clean, editorial layout. From social graphics to pop-up packaging, every touchpoint was styled to feel fresh, elevated, and just a little bit cheeky. The tone is playful but never messy, capturing a look that’s as effortless as throwing on your favorite pair of hoops before heading out the door.
GOAL
A playful jewelry brand with big-city confidence and curated charm, Airavais brings together modern femininity and nostalgic cool. The branding captures a balance of approachability and polish — perfect for women who express their style through little details that make a statement.
STYLE
Confident – Curated – Playful – Stylish – Fun
TEAM
Website Platform : Showit E-commerce : Shopify
